Zooplus unveils latest rebrand
The rebranding remains grounded in the colour green, which has been the foundation of the Zooplus signature for the past 25 years
European pet platform Zooplus has announced the launch of a new brand design aimed at “reinforcing and enhancing its unique value proposition to its growing customer base across Europe”.
The new design is part of an entire array of measures to expand the position of Zooplus as the “digital market leader” in the pet supplies sector and to reinforce its commitment to delivering the “best customer experience” in the industry.
At the core of the redesign is the new logo, which presents itself with what it called “compelling, playful shapes and the distinctive eyes”.
The rebranding remains grounded in the colour green, which has been the foundation of the Zooplus signature for the past 25 years.
As part of this strategic evolution, the rebranding also includes a comprehensive update to the user interface (UI) and user experience (UX) across the website, app, and other digital touchpoints, creating an integrated experience that will begin rolling out over the next weeks and months.
Geoffroy Lefebvre, CEO of Zooplus, said: “As the number one online platform for pet parents across Europe, we have the ambition to remain at the forefront of innovation, set the industry benchmark for personalised customer experiences, and offer the best choice of pet supplies and services.
“Our new brand design perfectly reflects our vision ‘Celebrating pet love every day’ and is a testament to our unwavering commitment to staying focused on the needs of our customers and their pets.”
Jonas Schultheiss, chief marketing officer of zooplus, added: “Our rebranding represents a profound yet considerate evolution. We have retained what makes us unique while introducing improvements that reflect our growth and future vision.
“This rebranding shows our customers, partners and team members that Zooplus moves with the times while staying true to our core, which is playfully and dynamically captured in our new logo. It’s not just about a new look; it’s about honouring our past and paving the way for an even brighter future.”
