Mars and Big Idea Ventures launch sustainable pet food programme
The program is looking for startups working on sustainable protein and fat that can support pathways to reducing carbon emissions in pet food production
Mars Petcare has partnered with Big Idea Ventures, a global investment leader in the food-tech, agri-tech, and materials science sectors, to launch the Next Generation Pet Food Program.
The pilot initiative, in collaboration with AAK, a multi-oil ingredient house specialising in plant-based vegetable oils and fats, and Bühler, a global technology partner for the food, feed, and mobility industries, aims to drive innovation in pet food and engage with the startup ecosystem to develop more sustainable solutions.
The program is looking for startups working on sustainable protein and fat that can support pathways to reducing carbon emissions in pet food production.
This includes novel ingredients and processing technologies, such as upcycling food waste and innovative extraction methods.
Startups will be chosen based on their innovative solutions, production volume capability, potential to reduce the carbon footprint of pet food products, and willingness to collaborate with partners. While APAC-based startups are preferred, companies from all geographies are encouraged to apply.
Elise Malandain, VP R&D at Mars Petcare, said: “At Mars Petcare, our purpose is: A better world for pets. This program aligns perfectly with our commitment to sustainability and innovation, and we are excited to collaborate with startups that share our vision.”
Andrew D. Ive, founder and managing general partner of Big Idea Ventures, added: “This initiative aims to highlight the exciting opportunity for developing sustainable pet food products. It represents a significant step forward in fostering innovative, eco-friendly solutions within the pet food industry.”
Niall Sands, president Commercial Development and Innovation of AAKl, concluded: “The pet nutrition and care industry offers the opportunity to innovate with sustainably sourced specialty oil and fat systems. We are proud to support this initiative and look forward to contributing our oil and fat expertise.”
