Pet Owners

Puppy market returning to ‘more normal’, says puppies.co.uk

The ratio of buyers to litters available fell by 63% between January 2021 and June 2024

New data has revealed that there are currently 36 buyers per litter available in the UK down from the first half of 2021 where there were 99 buyers per litter, according to data from puppies.co.uk.

This means that there are many puppies going unsold causing breeders to lower their prices, sell litters at a loss or see if a shelter is willing to take their puppies.

The ratio of buyers to litters available fell by 63% between January 2021 and June 2024.

These figures were calculated based on the buyers in the market on puppies.co.uk

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A spokesperson for puppies.co.uk, said: “Owning a dog is a significant commitment, so it’s understandable that as more people return to work, demand has fallen. While we anticipated that demand would normalise as more people decided to finally become pet parents during the peak of COVID-19, the market has seen a drop below the pre-pandemic level.

“We’re doing our part to promote responsible breeding and dog ownership, but, puppies.co.uk is calling for the new government to seriously invest in both breeding and dog ownership reform, to invest in educating the public about what to look for in a good quality responsible breeder and invest in educating the public how to care for a dog.”

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