Pets Choice acquires Hownd brand

Pets Choice has announced that it has agreed a deal to acquire the Hownd brand from Power Pet Brands.

As a result of the agreement, Pets Choice will be taking over responsibility of Hownd sales as of 5 August 2024.

Hownd offers a range of plant-based wet and dry dog food, wellness treats, and cruelty-free certified pet care products.

Tony Raeburn, Pets Choice CEO, said: “This is another fantastic acquisition for Pets Choice as we continue our drive into product premiumisation. Hownd will give our Company an entrance into the fast growing plant based sector and strengthens our commitment to sustainability and animal welfare. We look forward to leveraging Hownd’s established market presence and extensive and loyal customer base, further solidifying our position as a leader in the pet care industry.

“The acquisition will also mean customers and listings alike will benefit from Pets Choice’s distribution network, making Hownd products significantly more accessible to everyone. Hownd will complement our existing portfolio of growing brands entering us into another growing Premium sector of the market”.

Mark Hirschel and Jo Armit, Hownd co-founders, added: “We have taken immense pride over the last decade in building Hownd into a leading and trusted ethical pet care brand. The decision to become part of the Pets Choice family is a strategic milestone that aligns perfectly with our vision. We are now excited to see Hownd flourish under Pets Choice’s stewardship,”

Established in 2015, Hownd products are accredited by Cruelty Free International, PETA , and the Vegetarian (Vegan) Society.