IQI appoints new sales director for Europe
As the new sales director Europe at IQI, Waes will focus on growing the company’s business through consultative selling, aimed at both established and new customers.
IQI Trusted Petfood Ingredients has announced the appointment of Arjan van Waes as its new sales director Europe.
Having joined IQI on 1 June, Waes will be responsible for managing and growing IQI’s business in Europe. His appointment demonstrates IQI’s ambition to expand the company’s strong position in Europe.
Waes brings substantial experience in the (pet) food industry to IQI. After a few years with VION Food as product manager for the retail branch, and in operational roles in livestock slaughter, deboning, and meat processing plants, Waes moved to Sonac, a Darling Ingredients International brand.
There, he established the business unit Sonac Functional Products to commercialise Sonac’s food-grade proteins and fats for the meat and savoury products sector.
In his previous role as director at Sonac, Waes expanded the group’s product portfolio, initiated marketing and sales campaigns, coordinated R&D activities, and grew the worldwide sales network as well as the commercial and R&D team – including setting up an own application centre for technical customer support.
By leading the synergistic combination of sales, marketing, and R&D activities, with a focus on new products and global customer development, he established a fast-growing business unit.
As the new sales director Europe at IQI, Waes will focus on growing the company’s business through consultative selling, aimed at both established and new customers.
A key element will be setting up and nurturing partnerships with customers to support them in their “quest to produce healthy, highly palatable, safe, and sustainable pet food at competitive costs”.
Waes said: “It is with a mix of excitement for the future and nostalgia that I have decided to leave Sonac Functional Products after eleven incredible years. I simply had to say ‘yes’ to this great opportunity that came my way. Passionate as I am about the (pet) food industry, I am looking forward to new challenges, new opportunities, and new memorable moments at IQI.”
