KatKin welcomes first chief marketing officer

Fresh cat food brand KatKin has announced the appointment of Lloyd Page as its first chief marketing officer.

Most recently Page was CMO at Motorway, where he played a lead role in securing series B and C funding rounds.

He has also held senior roles at Moneysupermarket Group, where he was instrumental in the brand’s successful relaunch, and Virgin Media and John Lewis.

At KatKin, Page will lead an integrated marketing team and play a pivotal role in the
next stage of KatKin’s growth.

Page said: “Cats are obligate carnivores; they were born to eat meat, and a meat diet gives them the healthiest and happiest life possible. KatKin’s fresh recipes allow cat parents to feed their cats the very best diet possible. No grains, no fillers, no 4% meat cat food – it’s time to cut the fluff.

“I’m excited to join a business that’s defining and leading the fresh cat food category,
significantly raising the standard of cat care compared to established legacy brands.
We’ve a huge opportunity to drive awareness and understanding of the benefits of
feeding fresh, and I can’t wait to get to work with the purpose-led, passionate team at
KatKin.”

Ed Westcott, co-CEO of KatKin, added: “KatKin’s mission is to change cat lives. And
we’re doing it with our fresh food: 100% human-quality meat, gently cooked to retain
nutrients and frozen to stay fresh. With Lloyd’s experience and expertise on our
team, even more cat parents will hear about and understand the amazing health
benefits of feeding fresh.”

“Bringing our first chief marketing officer onboard will help us accelerate our growth.
Spread our message. Change the cat food industry for the better. And make sure
even more cats get the real meat they were born to eat.”