Scoff Paper partners with John Lewis and other retailers
Daylesford Organic has also formed a partnership with Scoff Paper, where the artwork of famous artist, Hugo Guinness, will be incorporated into a set of bespoke card
Scoff Paper has partnered with John Lewis, Butternut Box and Daylesford Organic, to create the exclusive ‘In Cahoots’ product ranges.
The company makes edible cards for dogs for celebrations such as birthdays and other special occasions, in flavours including chicken, bacon and cheese.
Following a successful instore trial in four of its stores John Lewis, is now set to stock a range of bespoke Scoff Paper edible dog cards at all of its 35 sites across the UK.
Daylesford Organic has also formed a partnership with Scoff Paper, where the artwork of famous artist, Hugo Guinness, will be incorporated into a set of bespoke cards.
These will be sold at the company’s six bricks and mortar stores in London and the Cotswolds, as well as online.
Gemma Connolly, Scoff Paper founder, said: “It’s so important to us to make our cards accessible to dog lovers’ everywhere. By carefully selecting the right partners, we can work side-by-side with retailers who know and understand their own customers’ needs to develop products that are just right for them.
“As our business grows, we’re keen to explore more exclusive ‘In Cahoots’ partnerships to make it easy for dog lovers’ to show their appreciation for their pets – wherever they like to shop. As part of this, it’s critical our brand values are aligned and that our collaborators are as keen as us to keep things fresh, creative and top quality.”
