Supreme adds Russel Rabbit Hoppies to Tiny Friends Farm treats range
The treats are not only suitable for rabbits, but also other small pets including guinea pigs and hamsters
Supreme Petfoods has announced the latest addition to its Tiny Friends Farm Russel Rabbit treats range, Russel Rabbit Hoppies.
Joining the ranks of the popular new Loopies and Twiggies which were launched last year, Hoppies made its debut last week at Interzoo 2024, attracting pet industry professionals throughout the show.
Crafted with a “rich” blend of natural ingredients, Russel Rabbit Hoppies feature a mix of carrot and parsley in each baked bite. Hoppies complement Russel Rabbit Loopies with carrot and mint and Twiggies with apple and blackberry, providing a new flavour variant.
The treats are free from artificial flavours and colours and are made for hand feeding. Hoppies, Loopies and Twiggies can also be hidden within a pet’s daily hay serving to encourage natural foraging behaviours.
In line with Supreme’s commitment to sustainability, all Russel Rabbit treats are packaged in fully recyclable materials.
The treats are not only suitable for rabbits, but also other small pets including guinea pigs and hamsters. Complementing the main diet, one or two treats per day are recommended depending on the size of the pet.
Claire Hamblion, marketing director at Supreme Petfoods, said: “Russel Rabbit Loopies, Twiggies and now Hoppies are more than just treats – they’re designed to enhance well-being and provide enrichment for small pets.
“And with eye-catching packaging featuring our playful Russel Rabbit character, the treats not only captivate emotionally but also streamline the shopping experience for customers by shortening the shopper journey and simplifying brand choice. The trio look set to have both pets and their owners, hopping with joy.”
