Pets Choice acquires Vet’s Kitchen
This partnership-led approach to the sale also means that the two businesses can work together to deliver Vet’s Kitchen’s popular pet clubs activity in the future too
Pets Choice has agreed a deal with Pets’ Kitchen for its premium pet food brand, Vet’s Kitchen, taking over responsibility of sales as from 1 June 2024.
The Vet’s Kitchen brand, which primarily operates in dry dog and cat food, will join Pets Choice’s family of pet brand offerings, which include Webbox, Bob Martin and Felight.
The deal will enable Pets’ Kitchen to concentrate on the development of its clinical veterinary practices under their Vet’s Klinic brand.
A long-term collaboration agreement between the two companies will continue in support of both the Vet’s Kitchen and Vet’s Klinic operations.
The sale also allows Pets Choice to increase its reach within the veterinary channel, and to benefit from Vet’s Klinic’s professional expertise.
This partnership-led approach to the sale also means that the two businesses can work together to deliver Vet’s Kitchen’s popular pet clubs activity in the future too.
Tony Raeburn, CEO of Pets Choice, said: “This is a fantastic acquisition for Pets Choice as we continue our drive in both product premiumisation and into the Vet Sector. We’re excited to onboard the Vet’s Kitchen team and pair their knowledge with our own.
“The acquisition will also mean customers and listings alike will benefit from Pets Choice’s distribution network, making Vet’s Kitchen products all the more accessible to all. Vet’s Kitchen will complement our existing portfolio of growing brands entering us into the Premium sector which is extremely exciting.”
Laura Shears, managing director of Pets’ Kitchen, added: “We have just opened our second, state of the art, ‘Vet’s Klinic’ veterinary practice in Reading and we have been seeking to divest our pet food division whilst maintaining an ongoing association.
“We are delighted that we can hand over the Vet’s Kitchen brand to Pets Choice and to continue with a collaboration agreement for the long-term benefit of both companies. We look forward to seeing the Vet’s Kitchen brand go from strength to strength under Tony’s fantastic team.”
