RSPCA celebrates 200th year with new brand and campaign
Additionally, the For Every Kind campaign is releasing a new advert which sees singing animals performing Aretha Franklin’s ‘iconic hit’ to call for Respect
The RSPCA has announced the launch of a new brand for the first time in 50 years, alongside its For Every Kind campaign, to mark its 200th year.
The campaign urges people to care about the lives of every animal and carry out one million acts of kindness for animals. This includes learning how to help sick and injured animals, volunteering, speaking up for animals, fundraising, or making small changes like doing a litter pick, buying higher welfare food or making gardens or community wildlife friendly.
Additionally, the For Every Kind campaign is releasing a new advert which sees singing animals performing Aretha Franklin’s “iconic hit” to call for Respect.
Celebrities including RSPCA President and conservationist Chris Packham and RSPCA ambassadors champion ballroom dancer and TV judge Shirley Ballas, actor Brian Blessed, JLS singer and TV presenter JB Gill, and TV personality Pete Wicks, are all supporting the campaign and lending their voices to the warbling creatures.
Chris Sherwood, chief executive of the RSPCA, said: “We are devoted to our cats and dogs, but we often don’t realise we are connected to billions of other animals in our lives, through the things we buy and the choices we make. All animals are amazing, but sadly we’ve come to see many creatures as commodities and we value their lives differently because of it.
“As a society, we love our native birds, but turn a blind eye to the suffering of billions of meat chickens; we love the hedgehogs who visit our garden, but treat rats and foxes as pests. We need to realise that all animals have feelings and emotions, many can feel joy, anger, fear, and more, and whether they are pets, wildlife, on farms or in labs, they deserve to have a fulfilled life of their own.”
He added: “All animals deserve our kindness and respect and the first step to changing the way we treat animals is changing how we see and feel about them. Which is why we are launching our For Every Kind campaign to mark our 200th year. A world that is better for animals, is better for us all.”
