Deliveroo has announced the launch of ‘Deliver-Woof’, an Easter chocolate treat created especially for dogs in collaboration with Woodgreen Pets Charity.
The new chocolate egg is 100% dog-friendly and is made with dog-safe ingredients and added vitamin A and D – both essential nutrients for dogs.
The treat, which is shaped like the ‘Roo’ head, is suitable for medium and large breed dogs and comes nestled in a bespoke, dog-themed Easter egg box.
The £5 ‘Deliver-Woof’ Easter egg is available from select Deliveroo Editions sites across the UK, including London, Bristol, Glasgow and Manchester between 27 and 28 March.
According to a recent survey by Deliveroo, over two thirds (69%) of Londoners want their dogs to feel part of their Easter celebrations. In fact, almost half (51%) of Londoners say they have previously hosted an Easter egg hunt for their pet or intend to do so. Nearly three-quarters (74%) say they wish they could share chocolate Easter treats with their four-legged friend.
Yet over half (56%) of pet parents in London say they feel nervous about having traditional chocolate – which is poisonous to dogs – in the house at Easter in case their pet gets its paws on it, with 49% revealing their insatiable pup has previously taken food off their plate and 40% confessing their pooch has snatched food from their hands to much on treats not meant for them.
As a result the delivery company collaborated with Woodgreen Pets Charity, to provide a safe and canine-friendly alternative to traditional chocolate.
Woodgreen Pets Charity helps around 8,000 pets every year – from rehabilitating and rehoming dogs, cats and small animals to supporting pets and owners in their homes. All proceeds from the sales of the Deliver-Woof egg will make a difference for both pets and their owners.
Fiona Cooke, head of specialist services at Woodgreen Pets Charity, said: “Easter has arrived, which means chocolate eggs aplenty. But it’s important to remember that our canine friends cannot indulge in the same way that we do because human chocolate is toxic to dogs.
“Pet safety is something we are hugely passionate about at Woodgreen, so we are delighted to be partnering with Deliveroo to create an Easter treat that is both safe and delicious for our four-legged friends. We’ve put together some tips and guidance on what you can do at home to keep your dog safe and happy over the Bank Holiday weekend.”
Arabella Jenkins at Deliveroo, added: “At Deliveroo, we’re passionate about pets, so this Easter, we wanted to ensure our four-legged friends can join in the Easter paw-ties too by creating the Deliver-Woof dog-friendly chocolate egg. It’s the perfect treat for those who don’t want their dogs to miss out, all while supporting our furry friends at Woodgreen Pets Charity.”
