Jollyes BillyChip partnership raises £25,000 in six weeks

Jollyes has announced that its new partnership with BillyChip has already generated over £25,000 in donations for homeless people and their pets.

In the first six weeks after launch, Jollyes customers purchased over 12,000 BillyChips.

Customers can either purchase a BillyChip and donate it personally to those living on the streets, or deposit it in a special box at the register.

A BillyChip, which costs £2, can be exchanged for cans of dog food for those who are homeless and have a pet, or used by individuals in participating cafes and restaurants in exchange for a hot drink or meal.

Jollyes was the first partner to offer BillyChip innovative street currency outside of the food and services sector, rolling out the scheme in 98 stores in December.

Customers at Jollyes Kettering store really got behind BillyChip, buying 1,600 £2 tokens to give to the homeless in Northamptonshire.

From March 2024, BillyChip and Jollyes will donate dog food to those who are homeless, on a quarterly basis, using the value of the BillyChip tokens purchased, with Jollyes doubling the size of the donation.

Joe Wykes, Jollyes chief executive officer, said: “Both customers and colleagues have got behind BillyChip in a big way since we quietly launched it in December. We hope to build on our initial success and help BillyChip gain access to more redemption partners that will make a significant difference to the homeless and their pets.”

Jon Hope, co-founder of BillyChip, added: “Seeing the impact which this new partnership with Jollyes has already made is absolutely fantastic. We couldn’t believe how quickly the scheme has taken off – and how many BillyChips have been sold in such a short time. Jollyes customers have taken BillyChip to their hearts showing us how pet owners around the UK are ready and willing to support others in their communities.”