Pets Choice invests £500k on new packaging

Pet food manufacturer, Pets Choice, has announced it has invested half a million pounds on new packaging amid a new campaign to generate even more awareness for its “growing” cat and dog food brand, Webbox Naturals.

As part of this redesign, the product packaging now includes a “satisfaction guarantee”, promising pet parents a 100% refund if their cat or dog isn’t satisfied with the food, which features recipes made with natural ingredients.

Alongside the refreshed packaging, the company has launched a multichannel campaign, which sees Webbox Naturals advertise on TV for the first time.

The Webbox Naturals range is listed in retailers including “major” grocers, online and in the pet trade. The brand has increased in value by 13% thanks to strong sales in the last year.

Lisa Melvin, head of marketing at Pets Choice, said: “We know thanks to our exceptional growth in the last year that our delicious Webbox Naturals recipes can tempt fussy felines and picky pooches while delivering the goodness they need to be happy and healthy. That’s why we’re expanding our reach among pet parents with the brand’s first ever TV and cross channel campaign.

“Such is our confidence in the brand, we’re also adding a 100% money back guarantee to the product offering. We hope this, coupled with engaging activations and a far-reaching presence across consumer touchpoints, will reiterate our commitment to providing the best quality possible, at great prices, and to generating future success across the food and treats categories.”