KatKin secures Active Partners as new investor
The brand also recently announced its first retail partnership with online grocery store Ocado to reach a more mass market
UK cat food producer KatKin has secured Active Partners as a new investor.
Active Partners joins KatKin’s existing investors Perwyn, V3 Ventures (Verlinvest) and Octopus Ventures.
KatKin was founded by brother and sister duo Brett and Nikki O’Farrell, and Ed Westcott, to set a “new industry standard for cat care”.
Its vet-formulated fresh food uses 100% real meat that’s “gently cooked to lock in nutrients and flavour and then frozen fresh”.
KatKin’s products aim to prevent problems like obesity, kidney disease and poor dental health.
Cat owners can build personalised meal boxes which are tailored to their cat’s unique traits and delivered directly to their home via a monthly subscription.
Founded in 2020, KatKin has now delivered over 35 million fresh meals to 200,000 cats.
The brand also recently announced its first retail partnership with online grocery store Ocado to reach a more mass market.
According to KatKin, the new funds will be used to “fuel growth through DTC channels and retail partnerships, drive category awareness for fresh cat food, expand its team and invest in further product innovation”.
O’Farrell, co-founder of KatKin, said: “We’re building a global, cat-first brand for cat health and wellbeing. Because every cat parent deserves a brand they can trust to be as uncompromising as them. And we want to change the lives of as many cats as possible — by helping cat parents feed fresh with the 100% real meat that their cats were born to eat.
“We’re excited for Janice and the Active team to join us on this mission, bringing their deep knowledge and expertise in building world-class brands and scaling businesses.”
Janice Cargo, partner at Active Partners, added: “KatKin is building an uncompromising brand centred around a hardcore commitment to cats’ wellbeing and health. There is a huge opportunity to shake up the unloved cat food market, and KatKin is doing exactly that with its fresh, 100% real meat products and truly differentiated experience for cat parents. We’re excited to work with Brett, Nikki, Ed and the team to support their next phase of growth.”
