Supreme Petfoods launches new Tiny Friends Farm dog treats
Danny Dog Doggy Donuts and Dolly Dog Tasty Bones are formulated with chicken, and Danny Dog Yummy Sticks feature a blend of chicken and garden vegetables
Supreme Petfoods has announced its new venture into the canine category with the introduction of Dolly Dog Tasty Bones, Dolly Dog Crunchy Cookies, Danny Doggy Donuts and Danny Dog Yummy Sticks, to its Tiny Friends Farm range.
The group stated that the strategic move, driven by the company’s robust growth and three decades of small pet nutritional expertise, “marks a significant milestone for Supreme”.
With over 25 years of expertise in manufacturing and selling branded treats from its own bakery, Supreme has been successfully making two of the dog treat recipes featured in the new Tiny Friends Farm range for over two decades.
The new treats are packed with tasty natural ingredients and oven-baked for “maximum” flavour.
Danny Dog Doggy Donuts and Dolly Dog Tasty Bones are formulated with chicken, and Danny Dog Yummy Sticks feature a blend of chicken and garden vegetables.
Meanwhile, the Dolly Dog Crunchy Cookies offer a plant-based option with peanut butter. The treats also contain essential nutrients to support health, from vitamin D3 to promote bone health to vitamin E to support healthy skin and coat.
All Supreme’s new meaty dog treats are manufactured in a separate facility to Supreme’s small pet food, to ensure all their foods for pet rabbits and other small herbivores remain meat-free.
Tiny Friends Farm Danny Dog Yummy Sticks and Dolly Dog Crunchy Cookies come in a 200-gram pack size with a recommended retail price of £1.39, Dolly Dog Tasty Bones come in a 160-gram pack with RRP £1.59, and Danny Dog Doggy Donuts come in a 200-gram pack size with RRP £1.59.
Claire Hamblion, marketing director at Supreme Petfoods, said: “Pet owners use Tiny Friends Farm as their main small pet food for its price, availability and quality, but mostly because their pets love the food.
“With an 83% positive buzz about the brand, expanding into the dog category is a natural progression. Small pet owners are ‘pet people’ and we are delighted to offer their canine companions the same exceptional quality and value that their small pets have enjoyed. We will be putting all our efforts into making Tiny Friends Farm as successful in the dog category as it is in small pets.”
