Henry Wag rebrands as part of sustainability push

3P Enterprise, a manufacturer and distributor of pet accessories, has revised its packaging and rebranded and introduced new raw materials to the Henry Wag drying collection in an effort to build a more sustainable company.

The brand has been working closely with its suppliers and has switched to GRS recycled polyester as the raw material for its drying towels, coats and bags.

As this change is introduced the products will be supplied in new-look multilingual packaging showing the recycled elements of the products, a new brand tagline and a 2D barcode linking to BuyerDoc providing the consumer with language specific product information on product waste, recyclability, sustainability and washing information.

Henry Wag stated that these new packs create a “new fresh look for the brand and will give the range greater impact when displayed in store”.

The change represents the first step for Henry Wag in a program to move away from using virgin materials in its products where possible.

Stage 2 of the project will focus on the car seat and boot covers. The group is also working with suppliers closer to the UK to reduce product miles and investigating the use of plant-based fibres for use in its products.

Henry Wag said: “This ongoing project forms part of our objective to minimise the negative impact our business and products have on our environment and to create a more sustainable product range for our pet loving customers.”