Vafo launches new Planet Pet Society brand
It stated that dehydrated apple peels from local cider houses and vegetable pulp are also ‘ideal raw ingredients with lots of vitamins and minerals’
European pet food producer Vafo has launched a new brand of super premium foods, Planet Pet Society.
The new pet food brand is made using ingredients with a second chance.
According to Vafo, second-chance ingredients are nutritionally rich and high-quality, unused food created during the processing of meats, fruits, and vegetables.
Planet Pet Society makes use of raw animal parts left over from primary production, such as meat trimmings, organs (liver, kidney, trachea), cartilage, and fish skin, all of which are “excellent sources of nutritious proteins and essential amino acids”.
Vafo takes the same approach to fruits and vegetables. It stated that dehydrated apple peels from local cider houses and vegetable pulp are also “ideal raw ingredients with lots of vitamins and minerals”.
The new brand is 100% climate neutral thanks to its unique composition, modern production, fully recyclable packaging, and carbon offsetting.
In this way, Vafo is responding to the global problem of food waste. Moreover, purchases of Planet Pet Society foods will actively support the restoration of the Baltic Sea.
Karolína Čápová, head of product at Vafo Group, said: “Upcycling is a new way of looking at the selection of quality, nutritionally rich ingredients with a smaller impact on the planet. They’re ideal for covering the natural nutritional needs of dogs and cats with a primary component of animal protein, while at the same time easing the strain on the environment.
“We’ve developed a food that’s friendly to the environment and reduces food waste. And it’s because we love nature, just like our four-legged buddies do, so we want to do what we can to protect it for them.”
