Purina Europe to launch its first carbon reduced pet food range

Purina Europe is set to launch its first carbon reduced pet food range, Purina One DualNature. The carbon reduction work is a step towards Nestlé’s wider ambition of reducing its carbon emissions by 50% by 2030. So far, the range has successfully reduced its carbon footprint by 15.7% compared to a 2019 baseline. The reduction has been based on a Life Cycle Assessment which measures the full environmental impact of products. Purina One DualNature has reduced its impact by making changes to its manufacturing, recipes, logistics and packaging. For example, by buying renewable electricity for factories where the range is made and selecting ingredients with the right nutrients and a lower carbon impact. The changes have been verified by South Pole, an external organisation which verifies the greenhouse gas emissions reduction projects and strategies of companies, in line with the most up-to-date climate science. According to Purina, “adjustments have been made without compromising the nutritional value, quality and taste of Purina One DualNature”. The range comes in two flavours: Purina One DualNature Salmon with Spirulina and Purina One Dual Nature Chicken with Cranberry. Purina One DualNature Salmon with Spirulina is formulated to help support a cat's healthy immune function. Spirulina is a natural ingredient known for its health benefits Meanwhile, Purina One Dual Nature Chicken with Cranberry, with added fish oil, helps support a cat’s healthy urinary tract. Cranberries are well known in human food as healthful food due to their high nutrient and antioxidant content. Logistically, where the infrastructure exists, pet food products are transported between countries using multimodal transport - a combination of road and rail systems – to avoid only road transport. Purina One DualNature has also moved to mono-material packaging, which can be recycled in stores in the UK and at kerbside in Ireland. By 2025, Purina expects more than 95% of its packaging to be designed for recycling and will continue to work towards achieving 100%. To support the circular economy, Purina Europe has prioritised reducing the use of virgin plastic in the packaging process for the range. Purina One DualNature’s bags have been made with 40% recycled plastic. The recycled material of the bags has been allocated using the ISCC certified mass balance approach2. The range is being launched in selected countries across Europe. Fabio Degli Esposti, marketing director at Purina Europe, said: “At Purina, we’re committed to producing healthy, nutritious pet food that you can trust. But that’s not all. We believe the health of our environment is as important as providing high quality pet food products. “Purina ONE DualNature is the first Purina product range that has announced a reduction of its carbon footprint, but it’s just the beginning. Purina Europe is striving to contribute towards Nestlé’s wider ambition of reducing its CO2 emissions by 50% by 2030.” He added: “Our journey goes on and we’ll be working to further reduce our greenhouse gas emissions over the coming time, so that pet owners can confidently choose products that contribute positively to both their pets and the environment.”

Purina Europe to launch its first carbon reduced pet food range

Purina One DualNature has also moved to mono-material packaging, which can be recycled in stores in the UK and at kerbside in Ireland

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