Mars Petcare appoints chief brand and experience officer

Mars Petcare has announced the appointment of Najoh Tita-Reid as its new chief brand and experience officer.

The newly created role will see Tita-Reid lead the growth agenda, helping create a “seamless” brand and consumer experience across the Mars Petcare portfolio of brands and services.

Tita-Reid has worked in leadership roles at Bayer, Merck, GlobalHue, P&G and most recently she was chief marketing officer at Logitech.

At Logitech she was responsible for worldwide marketing, brand equity, creative, branded and direct-to-consumer e-commerce sites, and marketing transformation across 120 countries.

Leonid Sudakov, president growth, digital and platforms,said: “I’m delighted to welcome Najoh to the team. She is an exceptional marketer and globally recognized leader, known for building strong, diverse and inclusive teams. She will bring her broad and impressive experience across tech, health care and consumer goods to help us scale our impact and accelerate our digital transformation, allowing us to better meet the needs of pet owners and transform the experience of pet ownership.”

Tita-Reid added: “I am thrilled to join Mars Petcare at such a pivotal moment, to help lead the next phase of growth. It is a business I have long admired for its inspiring purpose, great people and amazing brands – and it has already proven that incumbents can innovate, transform, and grow. I’m looking forward to joining the team to help solve the everyday challenges facing pet owners.”

Mars Petcare owns brands such as AniCura, Banfield, Bluepearl, Linnaeus and VCA Pedigree, and Whiskas.