Omni sees 60% rise in sales since January 2023
Additionally, Omni's climate impact assessment run by Climart Partners, shows that dogs on one of Omni’s three lifestage diets, would have 73% fewer CO2 emissions compared with a dog on a traditional meat-based diet
Omni has announced that it has seen a 60% rise in sales since its last funding round in January 2023.
The British vegan pet food company has also served over 1 million vegan meals to dogs across the UK since the company was founded in 2020.
As a result, the business is now headed towards profitability within the next six months.
This milestone underscores the vet-founded startup’s commitment to providing dogs with “healthier and more sustainable nutrition that promotes their well-being and supports the planet”.
On the back of Omni’s peer-reviewed research publication documenting the health benefits of the Omni diet, the business has also managed to double its customer retention rate as more customers are staying on the Omni diet for longer “to see the visible health benefits in their dogs”.
Omni stated that a scientific study found the impact of traditional meat based pet food is so vast that simply switching dogs to a plant-based diet could free up resources that can feed 450 million more people – that’s more than the entire EU population.
The study shows that switching dogs to a nutritionally sound vegan diet would spare an incredible six billion livestock animals annually from slaughter. In addition the study has successfully quantified the environmental benefits in terms of land, water and CO2 emissions from switching dogs to a plant based diet.
Additionally, Omni’s climate impact assessment run by Climart Partners, shows that dogs on one of Omni’s three lifestage diets, would have 73% fewer CO2 emissions compared with a dog on a traditional meat-based diet.
Dr Guy Sandelowsky, co-founder of Omni, said: “The study shows that if the world’s dogs went vegan, it would free up land mass larger than Mexico and more freshwater than all the renewable freshwater in Denmark.
“It would also save more greenhouse gas emissions than those produced by the UK. Combined with all the health benefits being reported from dogs that have switched to a plant-based diet, it’s really a no-brainer.”
