Private labels increase European market share to 34%
Pet treats and toys grew by 13.1% in 2022, compared to the previous year, adding โฌ50m (ยฃ43.4m) to the total โฌ0.4bn (ยฃ0.35bn) value sales
Private pet food labels now have a market share of 34% in the six biggest markets in Europe, according to data from Circana.