Topdog supports charities through harness sales

Dog harness and accessory specialist, Topdog, has been supporting charities across the UK through sales of its dog harnesses.

The initiative was launched back in 2019, and in 2023, Topdog has reported that its harnesses have made up nearly one-third (31%) of the brand’s total sales this year.

Based in Norfolk, Topdog sells a range of matching accessories for dogs and their owners, from poo bag holders to harnesses and ID tags.

For every harness sold, Topdog will donate £1 to a chosen charity, with each style designed to support a different organisation.

For instance, sales of Topdog’s Pretty in Pink harness support The Pink Ribbon Foundation for Breast Cancer, whilst the Bee Happy design supports The British Bee Charity.

Each harness features an original, hand-drawn design, with reversible, adjustable, and nylon-strap options available.

Topdog’s harnesses are quick-drying and allow ID tags to be attached.

One organisation that has benefited from Topdog’s support is Norwich-based charity, The Feed which aims to tackle poverty, hunger and homelessness by providing food, training, and support services to vulnerable individuals and empowering people to overcome significant barriers to employment.

As well as sponsoring The Feed’s successful dog show earlier this year, Topdog’s latest “Dog Save the King” range supports the charity, through its harness design and t-shirt – meaning owners can match their pups.

Vanessa Applin, director of Topdog, said: “We’ve experienced a lot of love for our harnesses. Which is fantastic, as being able to support charity will always be central to what we do.

“We really want Topdog to be able to help promote charities and raise awareness of important issues and organisations. Hopefully, as our business grows, we will be able to increase our donations and help even more good causes”.

She added: “It has been wonderful to be able to support The Feed as part of our ongoing charity partnerships at Topdog. As a local organisation, it is one we value personally and have really enjoyed being able to get a bit more involved, such as with the dog show, which was fantastic to collaborate on and see the support this received.

“Having worked with The Feed for a while now, we have seen how passionate the whole team are, and it’s clear just how important the work they are doing is for the local community – their ‘Social Supermarket’ alone supports upward of 2,000 households, which is just one of many initiatives carried out by the organisation.”