Scrumbles launches in Asda
The company turned down investment from Dragon Den’s Deborah Meadon in 2019 and recently received £6m capital investment
Gut friendly pet food brand Scrumbles has announced that it has launched its products in Asda.
The company has announced that its range of pet food and treats will be launched in 330 Asda stores.
This adds another way for customers to purchase Scrumbles with the brand already available across Sainsbury’s, Tesco, Pets At Home, Amazon and Ocado alongside a number of independent stores.
Each Scrumbles recipe is 100% natural and packed with added pre or probiotics.
Aneisha Soobroyen, founder and CEO, said: “We’re super proud of this launch. I’ve got many happy memories following my Mum around Asda on our weekly big shop when I was growing up so it’s even more special to land on these shelves.
“It feels like only yesterday Jack, and I were packing orders out of our kitchen, and now we’re available in the top three Grocers in the UK, aiming to feed as many pets our gut-friendly recipes as possible.”
She added: “Our mission of course, is to disrupt the pet food industry with our kind on tums and planet recipes, all whilst feeding our pets food and treats they absolutely adore and deserve. So, this is a major milestone for us, and we couldn’t be happier with the support from the team at Asda.”
The company turned down investment from Dragon Den’s Deborah Meadon in 2019 and recently received £6m capital investment.
