Supreme Petfoods expands its Tiny Friends Farm treat range
These treats are not only suitable for rabbits but also for other small pets, including guinea pigs and hamsters
Supreme Petfoods, manufacturers of foods for small pets, has expanded its Tiny Friends Farm treat range with the addition of Russel Rabbit Loopies and Russel Rabbit Twiggies.
Both new treats are formulated with natural ingredients in a crunchy baked bite.
Russel Rabbit Loopies feature a combination of carrot and mint, while Russel Rabbit Twiggies combine apple and blackberry.
These treats are not only suitable for rabbits but also for other small pets, including guinea pigs and hamsters.
Russel Rabbit Loopies and Russel Rabbit Twiggies are designed to help provide enrichment and enhance small pet wellbeing.
Supreme said that the continued expansion of the Tiny Friends Farm range is in response “to the current demand from customers for products with attractive price points”. The range also experienced strong year-on-year growth in 2022.
Claire Hamblion, marketing manager at Supreme, said: “In a time when the cost of living is rising, household budgets have become tighter. Pet owners seek products that offer excellent value for money without compromising on quality. Pets are much-loved members of the family, and owners want the reassurance that they can still offer their small pets the very best, while remaining mindful of their spending.
“The Tiny Friends Farm range, including the new Russel Rabbit Loopies and Russel Rabbit Twiggies, resonates with these values and we are delighted to see it going from strength to strength. We are committed to providing pet owners with an extended range of options, and this is highlighted by the addition of the new treats. Today’s customers actively engage in choosing pet products and appreciate a wider variety, so retailers will benefit from stocking our expanded range.”
