Fressnapf introduces recyclable dry food packaging
The new design process uses less inks and eliminates chemicals from the plate production
Fressnapf has partnered with Mondi to unveil a new recyclable packaging for its dry pet food range.
The company’s Select Golf dry pet food range will now be packed in Mondi’s FlexiBag Recyclable, BarrierPack Recyclable and Recyclable StandUp Pouches.
The mono-material packaging solutions provide strong barrier properties providing protection from moisture, fat and odour and are strong and flexible to pack and store.
The new packaging features expanded colour gamut printing together with a new screening technology by U.Günther.
The new design process uses less inks and eliminates chemicals from the plate production.
Yannick Christiaens, senior expert lead product development and sourcing dry food at Fressnapf, said: “Collaborating with Mondi made this a truly enjoyable process. Our two and four-legged customers trust us, they know we love pets and that we are committed to creating a better world for all of us.
“This is part of that – our 150 different pack designs are part of our sustainability journey and there will be more to come, all of which will lead to fulfil our vision ‘Happier pets. Happier people.”
Fitore Loshaj, regional sales Germany, Austria and Switzerland for Consumer Flexibles, Mondi, added: “Consumers across the globe are calling on companies to contribute to a circular economy, and rightly so. Our team worked closely with Fressnapf to design a packaging solution for its dry pet food range, that is recyclable, fit-for-purpose and visually appealing – protecting the product while being easy to use.”
