Vital Pet Group partners with new and exclusive pet brands

Vital Pet Group has announced its partnership with some new and exclusive brands. New suppliers now stocked at Vital include Blue PetCo., Nature’s Greatest Secret, Soap Story, Petto Smart Nutrition, Canine Choice and Feline Choice, and The Buffalo Co. who are all expanding their distribution base within the UK pet trade. Macahl Animal Health is another new brand, exclusive to Vital, offering oral rehydration brands for pets such as Oralade and Vets Menu Gravy Toppers. In addition, many of the brands including Blue PetCo, Macahl Animal Health, The Soap Story, The Buffalo Co and Petto Smart Nutrition have all been listed as finalists at the PetQuip and PATS awards. Soap Story offers an opportunity to reduce waste with its shampoo bars which are light to transport and help to reduce waste resulting from the use of plastic bottles. The soaps come in six different varieties and contain organic components like marula oil, aloe vera, and essential oils. Meanwhile, Nature’s Greatest Secret is a range based on colloidal silver, long associated with beneficial antibacterial and antimicrobial properties. The brand has developed products in conjunction with a “leading holistic vet”. The range includes ear drops, eye drops, toothpaste, multipurpose sprays and tick and flea repellents and shampoos. Additionally, Blue Pet Co offers a supplements range that also relies heavily on local sourcing and manufacture, using seaweed bioactives harvested off the coast of Ireland and clean bioprocessing technologies. The company has supplements for mobility (GoActive), energy (GoFuel), coat/ skin quality (GoShine) and dental health (GoSmile). The Buffalo Co. also sells snacks made from buffalo. Buffalo claims that in addition to being "100%" natural and only coming from grass-fed animals, these products are also “healthy”, with buffalo meat being leaner than beef and contains omega 6 and 3 fatty acids. Francesca La Rosa, product marketing manager at Vital, said: “It’s such an exciting time to be working with Vital and these are wonderful suppliers that have so much to offer. We’ve undertaken a gap analysis and really focused on those who bring something fresh and on-trend to the market. They all bring the innovation that shoppers are looking for and are excellent choices for any outlet seeking to drive footfall.”

Vital Pet Group partners with new and exclusive pet brands

The company has supplements for mobility (GoActive), energy (GoFuel), coat/ skin quality (GoShine) and dental health (GoSmile)

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