Pets Purest to undergo full brand refresh

Pets Purest has announced that it is embarking on a full brand refresh to support its new company vision and growth plans.

The changes will include the introduction of a brand new logo, website and packaging designs across their full product range.

The new packaging will start to roll-out from early-July, with the new branding launching
across the Pets Purest website and socials on 27 June 2023.

Oliver Bristowe, Pets Purest co-founder, said “We’re really excited to see our new branding
roll-out over the coming weeks and hope that our customers will love it as much as we do.
The brand refresh supports a new vision for the company and we’re confident that it will help us take the brand to the next level as we continue with our ambitious growth plans.

“It’s definitely a different look for the brand, however we believe it’s pretty unique within the
market and reflects our values. We don’t try to hide anything from our customers and show
clearly what ingredients we include across all of our products, making it simple for pet
owners to understand exactly what the product is and does.”

He added: “We’re all about preventative pet health and wellness, supporting pet owners in making their pet’s well-being part of their daily routine with a range of convenient and effective solutions. We pride ourselves on being real people making real products for real pet owners and their pets.”

Founded in 2017, Pets Purest’s vision was to be the UK’s first 100% natural pet supplement
brand, providing healthy, natural alternatives to many mass-produced pet products.