Pedigree Wholesale rebrands rawhide lines to Bingham Farms

Pedigree Wholesale has relaunched its portfolio of Natures Deli and PPI rawhide lines into a new brand destination, Bingham Farms.

Pedigree Wholesale said that the old rawhide lines are rebranded with a new look, including a new logo and fresh packaging to “ensure the products look strong and consistent in-store”.

However, only the branding has changed, all rawhide lines are made from the same recipes as before, and all lines will keep the same codes, barcodes, pack formats, and pricing under the new repackaged brand.

New lines will transition from the old Natures Deli and PPI branding into the new Bingham Farms branding throughout June and July.

All new lines will be available through Pedigree Wholesale who are aiming to complete this transition by the end of July.

The range features 35 varieties of treats consisting of nine pouches, 24 bulk bags and two display cases.

Natures Deli, an exclusive brand to Pedigree Wholesale, will turn completely rawhide-free thanks to this transition.

The Bingham Farms dog treat rawhide range is exclusively available to the Specialist Pet Trade via Pedigree Wholesale.

There are already over 19 lines available on the petproducts.co.uk website ready to order in the new brand and packaging.