Scrumbles secures £6m investment from BGF

Natural pet food brand Scrumbles has secured a £6m investment from capital investment firm BGF.

Founded in 2018 and based in London, Scrumbles provides nutritious, natural and ‘gut friendly’ food for cats and dogs, through a range of high quality, natural recipes.

The company has achieved significant growth to date, with revenues trebling since inception. In that time, the firm has secured listings for its pet food in major UK retailers.

Scrumbles can be found in Tesco, Waitrose, Sainsburys and Pets at Home, as well as through a direct-to-consumer channel and a strong online sales footprint.

Scrumbles also achieved B Corp recertification this year, originally certifying in 2018, recognising its high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

The company was founded by a husband-and-wife team, with Aneisha Soobroyen serving as CEO, alongside her husband and co-founder Jack Walker, who both have considerable corporate FMGC experience.

Soobroyen said: “We are delighted to have the support of BGF, an experienced growth investor, as we embark on the next stage of our journey. Pet parents today are more conscious than ever about the health of their cats and dogs and recognise the important role nutrition plays in their wellbeing.

“We are excited to work with BGF to bring the Scrumbles offering to more customers and support more pets’ digestive health.”

Daina Spedding, investor at BGF, added: “BGF is thrilled to be backing Scrumbles, an exciting business with an ambitious growth strategy. Pet nutrition is a resilient and growing market and Scrumbles is well positioned to serve the increasing demand for healthier, natural food for pets.

“We look forward to supporting Aneisha and Jack as they continue to expand the business and build on their significant success to date.”