Natures Menu launches Raw Made Convenient products

Raw pet food brand Natures Menu has announced the launch of Raw Made Convenient, a packaging refresh of its raw products. 

Natures Menu is among the leading companies dominating the raw feeding industry, which saw a 15% growth in 2022. Based in Norfolk, the company’s mission is to provide the most natural, nutritious and unprocessed food for pets.

The company’s recent consumer research, conducted on more than 2,000 dog owners, has found that 22% of UK dog owners have tried raw food and are more willing to increase their consumption over other traditional feeding foods, such as dry and wet. This is why Natures Menu has decided to rebrand its products in a bid to continue boosting the raw feeding growth. 

Visually, the new branding signifies the changing customer base that raw feeding now appeals to, with the market research highlighting demand from those who identified as health-concerned, younger, urban-dwelling, and first-time pet owners. The new packages will highlight the ease of use of its range as well as their balanced recipes with ingredients visibility. 

The signature colour adopted will be a darker shade of green and will present more youthful graphics to appeal to the youngest generation of pet owners. 

Ester Costa, European marketing director at Natures Menu says: “We’re pet people, always have been, this is why for the last 40 years we’ve been on the mission to bring natural, nutritious, and unprocessed feeding to the dogs in the UK. We believe that the brand changes will help us make worry-free natural feeding ever more convenient and easier for pet parents across the board.”