Voff Premium Pet Food appoints new CEO
Furthermore, he has relevant experience as executive chairman of Hofmann, a leading German provider of frozen products
Voff Premium Pet Food has announced the appointment of Anders Kristiansen as its new CEO.
Kristiansen succeeds Mårten Bernow who has held the position as CEO at Voff since 2019 and has decided to step down.
Most recently he served as CEO of the global fashion brand Esprit, and before that he held roles such as CEO of New Look, deputy CEO of Bestseller Fashion Group in China, CEO and president China at Staples, and managing director Asia Pacific at Lyreco.
Furthermore, he has relevant experience as executive chairman of Hofmann, a leading German provider of frozen products, as well as being a board member of the European consumer goods business, Orkla.
Asbjørn Hyldgaard, chairman of Voff and partner at Axcel who have invested in Voff, said: “We believe that Anders’ background and experience as a senior executive within several international consumer goods companies makes him highly qualified to take over as CEO of Voff in this next phase of the company’s journey. The board welcomes Anders Kristiansen and expects that Voff will continue to thrive in its expansion journey under his leadership.”
Kristiansen added: “In just a short time, Voff has undertaken an impressive journey and built up a strong platform for consolidating the European premium natural pet food segment. Voff consists of very strong brands, offering raw pet food, treats, chews and supplements through multiple channels, both online and offline, with significant growth potential.
“Leveraging my previous experience, I am very much looking forward to joining the team and expanding the business through both organic growth and acquiring leading brands, to establish the company as the leading consolidator in the European natural pet food market.”
