Pet tech brands team up to tackle separation anxiety
Signs of separation anxiety can include chewing, digging, inappropriate urination and defecation, escape and other destructive behaviours. It can even cause dogs to become depressed
Dog training app, Woofz, and pet tech brand, Petcube, have launched an app-based training course to treat separation anxiety in dogs.
The course is available via the dog-training mobile app Woofz, which is available on both iOS and Android devices. The brand new ‘Home Alone’ course includes a set of techniques and guidelines for both owners and dogs, which is specifically designed to reduce the stress separation anxiety cause.
The course also includes specialised recommendations related to using Petcube pet camera to interact with and keep an eye on dogs while their owners are out of the home, and a dedicated module for puppies six months or older
Separation anxiety is the top issue reported by over 70% of dog owners, and it has increased 15% year on year. The companies believe this is in part due to owners returning to their places of work or even as a result of adopting hybrid working, in which their presence at home is in less of a consistent pattern.
Signs of separation anxiety can include chewing, digging, inappropriate urination and defecation, escape and other destructive behaviours. It can even cause dogs to become depressed.
Natalia Shahmetova, CMO, said: “We’re thrilled to be launching this course which blends the latest in connected pet technology with behavioural science, to provide a truly contemporary and digital approach to managing a really prevalent dog behavioural issue.
“Our data has shown that separation anxiety has been a huge problem for dog owners ever since the pandemic began to ease, as dogs have struggled to adapt to their owners’ lifestyles as the world has opened up.”
Shahmetova added: “This is a very exciting partnership, as Woofz and Petcube share similar values, rooting for ethical, transparent and modern ways of dog training. We’ll soon be able to announce new steps of our collaboration, so watch this space.”
Andrey Klen, co-founder and CMO at Petcube, said: “We’re thrilled to partner with Woofz on the Home Alone course, as separation anxiety actually made us create our first product and start the company. This is the issue we’ve been addressing for over a decade now, and we’re happy to help fellow pet parents ease it – particularly at a time when it is more of a pressing issue and we’re seeing instances of separation anxiety increase.”
