Wuf Wuf opens new wholesale operation
The company is currently selling over 50,000 pet products a month with a monthly retention of 87% with its subscribers.
Wuf Wuf has announced it is now opening up its product range to the trade with a new wholesale operation which will allow pet retailers the opportunity to stock the company’s products.
Wuf Wuf is a London-based subscription box pet treat and accessory company that offers British made treats, toys and chews for both cats and dogs.
With the wholesale arm of the business, Wuf Wuf said it hopes to expand its operation even further. From 2020 to 2021, the company’s growth rate was 300% year-on-year and Wuf Wuf hopes to continue that trend going forward by selling into the trade and continuing to design and produce more toys and treats month by month.
Wuf Wuf and its cat counterpart Mymeow started in 2018 initially as a subscription box service by a group of business entrepreneurs and pet parents from Turkey who moved to the UK.
Since launching, the company has acquired over 15,000 regular subscribers to its boxes which are packed with treats and toys. Each product is designed to keep cats and dogs “happy and healthy”.
It is currently selling over 50,000 pet products a month with a monthly retention of 87% with its subscribers.
Umut Ihlan, Wuf Wuf director, said: “Our pets need some fun beyond their basic needs. To make them happy, we make monthly themed boxes with premium toys and treats and we tailor the boxes to each pet depending on their size, age, breed and allergies.
“We want to make Wuf Wuf a global pet brand focusing on making the best possible products for our four-legged friends in order to ensure that they’re happy and healthy. Whilst 90% of our customers are in the U.K. we’re currently in 30 countries. All of the EU countries, Switzerland, Turkey, Israel and Japan.”
