DoggyRade names European commercial director

Tonisity has announced it is growing its companion animal brands team (DoggyRade) with the appointment of Alwin Kessler as the company’s new commercial director for Europe.

In his new role, Kessler leads DoggyRade’s commercial activities in Europe and aims to expand DoggyRade’s prebiotic drinks and treat brands across Europe.

Having joined the company in July, he brings over 32 year’s experience working in the pet industry as a sales representative, an independent entrepreneur and as an external consultant.

Previously, he successfully helped companies with his sales and marketing expertise. His academic background includes a Sports Science and Biochemistry degree from University of Leuven in Belgium, and a Diploma in Sales Management.