Blagdon launches fishmeal-free pond sticks
Its new Fit and Wild Pond Sticks are based on the natural diet of most pond fish - insects and small crustaceans - and helps prevent the unnecessary depletion of the planet’s resources
Pet and aquatics company, Blagdon, has launched a new nutritious, balanced and daily fishmeal-free food for pond fish.
Its new Fit and Wild Pond Sticks are based on the natural diet of most pond fish – insects and small crustaceans – and helps prevent the unnecessary depletion of the planet’s resources.
The Fit and Wild range, including the pond sticks for garden pond fish, has been formulated to be completely fishmeal-free to protect the oceans’ resources, yet it “still provides all the nutrition fish require”.
Fishmeal is traditionally one of the main ingredients of many fish foods and is mostly made of small oily fish, unsustainably harvested from the sea. According to Interpet, billions of fish are raided from the world’s oceans every year to make fishmeal.
Adrian Exell, head of development and marketing manager at Interpet, which is part of the Central Garden and Pet company, said: “Millions of tonnes of these fish are taken from the wild annually, which adds to the overfishing issues that we face as a planet. Feeding fish an insect-based food is not only much kinder to the oceans and the wider environment, but also is far closer to their natural diet.
“In the wild, most pond fish don’t eat other fish, yet we still feed them fishmeal-based diets. Instead, most have evolved to eat insects and small crustaceans and have developed a digestive system to fit this. That is why we’ve formulated FIT & WILD using these ingredients to give fish the best and most natural diet possible to help keep them fit and healthy.”
He added: “Our new range offers garden pond keepers with fish the chance to prioritise the health and wellbeing of their aquatic pets and lessen their environmental impact at the same time.
“Feeding a more natural, complete food will help bring out the best in their fish. With better diet and nutrition, they will maintain a healthier condition, be stronger, have more vitality and vivid colours, as well as enhanced growth and resistance to illness.”
The new Fit and Wild fish food is a complete range of food, which offers a more natural diet for garden pond fish and is highly palatable. It contains high quality, palatable protein that is closer to what fish would eat in the wild, including Mealworm meal, Daphnia, Bloodworms and Black Soldier Fly Larvae.
