Hollings have been at the fore-front of natural dog treats for over 40 years, with an ethos of working with nature, minimising waste and doing what is best for the nation’s dogs – providing great tasting, natural dog treats.
Increasing numbers of dog owners are looking to feed their dogs natural products regardless of how unappetising they can appear to us, as pet parents. These owners are looking to heritage brands that they can trust to do the right thing and take away worries and concerns.
This summer will see the Hollings brand updated to reflect the needs of today’s owners and shoppers. An eye-catching, consistent new design connects with the brands natural credentials and the introduction of clear categories demonstrates its understanding of what today’s dog owners are looking for.
The natural dog treat fixture is a busy and sometimes confusing one. Owners want to know what they are buying and whether its right for their dog, but many have little time to spend at the fixture debating what is what.
By introducing clear categories shoppers will navigate through the brand with ease, focussing in on the area that they are looking for. Once there, easy to understand icons make the final decision easier and more reassuring. All in all, these enhancements make the treat shopping experience less confusing and more informative.
It’s not just the design that has been updated, the change of packaging material demonstrates the company’s commitment to moving to a more sustainable future without compromising on the quality of product delivered to retailers and ultimately the nations dogs. The range uses a combination of packing materials which are either recyclable or made with recycled content, all of which is clearly shown on pack.
Interest in the brand is increasing. For the first timing in its history, Hollings has gained a national listing in the grocery channel, helping to raise the profile of natural dog treats to the weekly grocery shopper.
The new look is being supported throughout the summer with consumer advertising.
Hollings was the first branded acquisition by Assisi Pet Care. Since this, Hollings has seen double digit organic growth. This relaunch is a key tool in demonstrating Assisi’s commitment to both growing its brand and the pet care sector as a whole.
