Assisi Pet Care acquires Pet Munchies
This latest acquisition brings Assisi’s annual revenue to £70m with manufacturing operations in the UK and Poland employing 300 staff in total
Assisi Pet Care Ltd has announced it is continuing its expansion across the sector with the acquisition of established natural treats business Pet Munchies.
The move adds to its growing stable of brands that now includes the Hi Life, Hollings, Maced and Dog Way ranges of award-winning premium products.
Pet Munchies was established in 2008 by founder Suzanne Rothman and markets its range of natural dog and cat treats through retailers including Amazon, Ocado and many of the UKs leading independent pet stores.
This latest acquisition brings Assisi’s annual revenue to £70m with manufacturing operations in the UK and Poland employing 300 staff in total.
The deal, which was completed on 30 June 2022, marks the fourth acquisition by Assisi since the business was founded in a joint venture between Yorkshire-based entrepreneur, Peter Mangion, and Harwood Capital Partners of London in October 2020.
Mangion said: “The Pet Munchies brand is a great fit for Assisi and widens our product range and brings a raft of new retail opportunities.
“We believe that Pet Munchies has enormous potential to grow in both the UK and European markets and we look forward to helping deliver that growth in the very near future as we gain momentum and scale in the premium sector and we’re committed to further growth by acquisition with the support of our partner Harwood Capital.”
