True Leaf unveils brand refresh

True Leaf has announced a brand refresh, aimed at updating its branding to suit the European market.

The rebrand features a new set of ingredients, and updated packaging to usher in the new era.

True Leaf Pet focuses on pet wellness products which support cats and dogs with natural ingredients formulated to aid common pet problems.

Malcolm Elam, general manager Europe, said: “We believe this new refresh will help us effectively with our customers. We still have the best product possible, but with a packaging that jumps straight off the shelves.