All About Pet Health to expand own label business
The rising cost of petcare and access to vets during the lockdown period has shown that there is a demand for the types of products it distributes and this is a ‘fantastic’ business opportunity.
Kent-based All About Pet Health has set out plans to further conquer the UK private label health supplement and pet aids market in the UK by introducing new products to own label customers.
All About Pet Health was founded by Daniel McKenzie. His career started in the pet industry when he became the UK importer for a ball launching device called ‘iFetch’ back in 2010.
Deciding to move away from the pet accessory side of the market, McKenzie then began to seek out new product ideas and started working for Garmon Corp. in the USA and became the European managing director of the new business All About Pet Health.
All About Pet Health said that currently distributors of the successful Naturvet (Overby Farm in the UK) range of supplements and pet aids manufactured by the Garmon Corporation USA, the distributor is looking to offer more clients their own white label range targeting pet food manufacturers, large pet shop chains, smaller multiple independent shops, online pet retailers and veterinary practices with their products.
According to the firm, in the UK the market for pet supplements is worth around £100m and growing at 7% per year. The rising cost of petcare and access to vets during the lockdown period has shown that there is a demand for the types of products it distributes and this is a “fantastic” business opportunity open to anyone looking to set up a pet business or add income to their existing business.
Daniel McKenzie, founder, said: “Being part of a larger group, Garmon Corp USA. who is the largest privately owned manufacturer of pet health products in North America enables us to be competitive on pricing, product range, innovation and customer service.
“We are building our range all the time and our product range is very comprehensive and many items are what we call ‘problem solvers’ so are niche but very highly rated to solve problems like ‘carpet scooting’, chewing carpets, lawn burn etc.”
He added: “All of our products are formulated by our own veterinarians and materials/ingredients are natural and sustainably sourced. Private/white labelling is currently highly popular with our growing client list. We want to become the ‘go to’ manufacturer for private label customers within the UK.”
