Pets Purest secures new investment partner
Fearless Adventures will use its digital marketing services and talent recruitment team to build a D2C ecommerce platform for Pets Purest to scale beyond its existing Amazon channel
Fearless Adventures has invested in Pets Purest, a new pet sector startup, amid the growing trend of pet humanisation and rising pet ownership.ย
The Manchester-based firm will offer six-figure capital investment as well as business support for ecommerce, digital marketing and talent sourcing, and will take a minority stake to support growth.ย
Pets Purest already has more than 500,000 customers in its โfast-growingโ base, and reported ยฃ6m in revenue for 2021. It produces 100% natural treats and supplements which are nutritional, chemical-free and made in the UK.
Following the latest investment, Fearless Adventures said it will use its โbest in classโ digital marketing services and talent recruitment team to build a D2C ecommerce platform for Pets Purest to scale beyond its existing Amazon channel.ย
David Newns, partner, Fearless Adventures said: โAs a dog owner, I love the products but as an investor, my partners and I really like the founders and the brilliant business theyโve built through the Amazon channel.ย
โTheyโre making healthy profits and have the drive and ambition to lead the business forward in a highly attractive sector. Weโre excited to offer them access to high-quality talent and expertise for something they donโt yet have, which is D2C sales support, to really grow their business.โ
Oli Bristowe, founder at Pets Purest, added: โWeโre on a mission to make pets happy, and want to become the most trusted natural pet care brand on the planet. Weโre profitable and growing, so finding a partner wasnโt about finding money, it was an opportunity to team up with people to enjoy our growth journey with.ย
โWe can really learn from successful entrepreneurs like David, Dominic and Charlie. And theyโre Pets Purest customers, too, so are as passionate about the products as we are. We couldnโt have found a better partner.โย