PIF awards to return in person this year
According to the group, this year has seen a ‘record-breaking’ number of entries across 16 categories, ranging from product innovation to export and dog daycare to retail

The Pet Industry Federation (PIF) has announced that its annual awards show is set to return in person this year, providing the opportunity to “showcase and celebrate the outstanding achievements of pet businesses during the past twelve months”.
The PIF Awards will now take place on 21 October at Whittlebury Hall in Northamptonshire.
According to the group, this year has seen a “record-breaking” number of entries across 16 categories, ranging from product innovation to export and dog daycare to retail.
The judging panel will assess the entries and make their final shortlists. Ahead of this, however, the PIF is now offering the opportunity for businesses to “get involved” in the PIF Awards through headline or category sponsorship.
In a statement, the group said: “Backed by a comprehensive marketing campaign and with an industry-leading media partner, the PIF Awards are the perfect way to promote a pet business brand alongside the most prestigious awards in the sector. There really is something for everyone.”