Tails.com unveils premium wet food range

Tails.com has launched a new premium wet food range that will offer dogs a curated mix of wet food, using new hypoallergenic and puppy-friendly recipes.

The range initially features four recipes, all “packed full” of nutritional benefits, and offering an allergy-friendly alternative to the brand’s existing classic wet food range.

Tails.com said that demand for hypoallergenic products has increased “significantly”, with the group recently reporting a 75% increase in the volume of customers seeking hypoallergenic blends. 

The grain-free recipes are said to be “rich” in high-quality meat content and contain natural prebiotics to promote a healthy gut, as well as fish packed with Omega-3, to support a shiny, glossy coat and healthy joints. 

The following recipes will all be available from this month onwards:

• ‘Succulent Poultry Pie with Potatoes and Green Beans’ – Naturally hypoallergenic, grain-free and made with 60% chicken & turkey. Contains potatoes for energy and fibre-rich green beans for healthy digestion. Suitable for puppies from six weeks
• ‘Simply Irresistible Chicken with Rosemary’ – Naturally hypoallergenic, grain free and made with 60% chicken. Contains rosemary for antioxidants and carrots for vitamin C and immunity support. Suitable for puppies from six weeks
• ‘Tender Beef and Poultry with Carrots and Peas’ – Naturally grain-free and made with 60% beef and poultry. Contains carrots and peas for vitamin C to support the immune system. Glucosamine and chondroitin also support healthy joints. Suitable for adult dogs only
• ‘Simply Delicious Beef with Parsley’ – Naturally grain-free and made with 60% beef. Parsley adds a punch of flavour as well as vital vitamins and antioxidants for immune system support. Suitable for puppies from six weeks

Lucy McCarthy-Christofides, head of Proposition and Range at tails.com, said: “Each element of our individually tailored feeding plan has a clear and specific role to play in the lives of our customers and their pets: the Premium wet food range is a great addition to our individually tailored dry food, with high meat content and added health benefits for dogs. 

“We had been very aware of an important minority of customers who hadn’t been able to take up our Classic wet food range to date due to allergies. These new Premium recipes rectify that and I’m thrilled to be able to deliver hypoallergenic and puppy-ready options to cater to all of our customers’ needs directly to their door.”