Antos rebrands to Nova Dog Chews

Antos has announced that it has now rebranded to Nova Dog Chews, effective from July 2021 onwards. 

The company specialises in the manufacturing and supply of premium quality dog chews, including Highland Antler, Yak Snacks and Paddock Farm Ostrich products, amongst others. 

The group, which has been trading since 2005, said the rebranding was part of the “evolution of the company”. 

Previously, it was closely aligned with Antos BV which is based in the Netherlands. Over time, however, the company started making and distributing more of its own products, and it has now become a “natural move” to change the company name. 

Nova Dog Chews said it will still be offering the “same great customer experience, fast delivery and huge product range”. Antos branded products from the Netherlands will also still be available through the group.

Managing director, Antoon Murphy said: “As we develop our product range with more and more of our own products and sell throughout Europe and further afield, it makes sense to have our own brand. The company will be called Nova Dog Chews which is punchy, easy to remember and translates easily throughout Europe. 

“Our customers shouldn’t notice much difference to the day to day service they experience. We are launching a new trade website at: www.novadogchews.com which will allow customers to place orders, view products, ingredients, photos, pricing as well as review their account history all in the one place.”

News of the rebrand comes amid the recent opening of a new manufacturing facility and distribution centre in France. With locations in both Ayrshire, Scotland and Savoie, France, the group is now able to more efficiently supply all European customers. 

It added that the expansion was made as exporting became increasingly difficult with the new requirements for export health certificates and customs declarations post-Brexit.

Murphy added: “It became clear at the start of the year that to keep and develop our sales abroad, we would require a presence in the EU single market. We moved very quickly to secure warehousing and office space. We have set up at speed with machinery, staff, stock and packaging. 

“We started selling in April and had bumper sales in our first month. Both sites in Scotland and France continue to go from strength to strength with sales in the UK up between 30% and 40% on last year. We couldn’t be happier with the success we’ve had during a very difficult year.”