Natural pet food brand has announced that it will be transferring its profits to Italian charity Fondazione Capellino (Capellino Foundation) in 2018.
The profits generated from 1 January will be going towards the preservation of biodiversity and the defence of dogs and cats.
This decision falls in line with the company’s goal for this year, which is to become fully owned by animals.
Pier Giovanni Capellino, founder of Almo Nature, said in a statement: “I would like to share with you a decision I have taken after following a path of self-reflection. The decision establishes a new beginning for me and for Almo Nature that, until today, I have driven.
“In the next few months I will transfer to a foundation, all the profits (dividends) accrued since 1 January 2018 and all assets belonging to Almo Nature. The foundation’s sole purpose is the promotion of projects that protect cats and dogs and encourage respect for biodiversity all over the world.
“Within this new framework, Almo Nature becomes, through the foundation, an economic tool available to animals, biodiversity and those who share the idea that a new pact is needed between humans and all other living creatures.”
