Tetra refreshes pond range with new packaging

Tetra has refreshed its pond range with a brand new packaging design to offer clear and modern labelling to help communicate product uses and benefits more easily for fish-keepers. The update follows a global survey which revealed how consumers interact with product packaging, providing valuable insight into the refresh. As a result, Tetra has made the purchasing decision easier than ever for new and experienced fish-keepers by giving products a clear description, appealing visuals, simple icons to highlight key features, and a summary of benefits. Tetra’s pond range also follows the simplicity of its KOI Beauty nutrition, which provides high quality ingredients for nutritionally balanced feeding including, vitamins and Omega-3 fatty acids for a healthy immune system, and shrimps and cartenoids for vivid fish. Ashleigh Foster, aquatics marketing manager at Tetra comments, “We’re really excited to launch our new fresh packaging which helps to improve consumer experience by clearly communicating key product uses and benefits. "Having tested the new concept with our target audience we were very happy to hear they feel the products look appealing and premium, with the wording and colours making it easier to identify Tetra’s trusted range of solutions.“ Tetra’s new packaging will be introduced gradually with minimal changes to product names or EAN codes. Tetra’s AquaSafe and TetraMin already feature the new design with all other indoor ranges to follow from 2018. In addition to the launch, Tetra has also been certified with the International Featured Standard (IFS) by the TÜV SÜD, which aims to ensure quality, transparency and efficiency during the supply chain process. This follows several months spent integrating and implementing the IFS’s approximately 300 requirements into existing processes of which feed safety, and the quality of processes and products were a core focus. With IFS requirements being far stricter than those for ISO certification and an increasing number of retailers requiring suppliers to carry this stamp of approval, Tetra is delighted to have been certified. For more information about Tetra, visit www.tetra-fish.co.uk or join in the conversation with Tetra UK on Facebook.