Sniffers Pet Care invest £20k to improve its digital offering

Sniffers Pet Care has announced that it has invested £20,000 in its digital offering as part of a “pledge to support the independent pet trade”.

The brand which distributes a wide range of products to around 700 pet care stores across the UK, including Pets At Home said that since the launch of its new website last month “enquiries are already up by 80%”. 

The new site offers a “direct link for trade customers who can not only see stock levels in real time but can place their order online for the first time”. 

In addition to improving its online presence, the brand also has revealed plans to introduce three new job roles in the company over the next 12 months. 

Simon Brown, director at Sniffers, said: “We want to support the independent trade and to make people’s lives easier”. 

“The new site helps us get stock to our customers quicker and the first time, traders get a real time view of what stock is available. We can also have a one-to-one conversation with stores about new ranges and products.

He added: “We are really eager to support the independent trade in light of what is happening on the high street. Covid-19 has forced many to accelerate their digitisation and move to online selling. 

“Stores with an out of town presence will be fine but those within shopping centres will struggle during this second lockdown. We want to do what we can to help these businesses survive by speeding up our part of the supply chain.”